The Fylde Coast has been named as a trailblazer for new models of healthcare.

The announcement made today (Tuesday 27 January) sees the three healthcare organisations – NHS Blackpool Clinical Commissioning Group; NHS Fylde and Wyre Clinical Commissioning Group; and Blackpool Teaching Hospitals NHS Foundation Trust – chosen to become an Integrated Care Pioneer.

Speaking on behalf of the three organisations NHS Fylde and Wyre Clinical Commissioning Group clinical chief officer said:

“We are delighted that the Fylde Coast has been chosen to become an Integrated Care Pioneer. This recognises the incredible amount of hard work that has taken place by all partners involved to improve health care services for our communities.

“To make sure we are able to provide high quality, sustainable healthcare for future generations we need to fundamentally change the way we deliver our services. We have been looking at what has been proven to work well in healthcare systems across the world to see how we can improve quality and patient experience while at the same time addressing the challenges we face.

“Our plans for the Fylde Coast involve providing much more personalised and co-ordinated community-based care for older patients with a number of complex long-term conditions and the greatest health needs. The aim of the Extensive Care service is to support much more effective condition management, helping patients to stay well for longer. “

The selection panel, comprising representatives from national organisations such as National Voices, Public Health England, Monitor, NHS England and the Local Government Association considered applications from across the country demonstrating ‘impressive ambition’.

Dr Naughton added: “We know from talking to people across the Fylde Coast what is important to them. They want high quality, safe services which are more personalised and, where possible, based in community settings.

“When they are unwell, they want to get the best treatment or advice as quickly as possible and – where services are run by different organisations – they want their treatment to be co-ordinated. They also want better information so they can make informed choices about their health and healthcare.

“Our plans are based around meeting these needs.”

Further new models of care are being developed by the three organisations to better support those patients with long-term conditions who require a less intensive approach and for patients who require intervention and support for minor injuries and ailments.

These new approaches will be implemented in phases, the first of which will begin in 2015 before being rolled out across the Fylde Coast.